Rohan Mirchandani, a co-founder of the beloved snack brand Epigamia, tragically passed away on December 21 due to a sudden cardiac arrest. The 42-year-old entrepreneur was instrumental in shaping India’s health-focused food sector and had an indelible impact on the industry. As per Tracxn’s latest data, Mirchandani held a 4.7% stake in the brand as of the last funding round in December 2023.
A Trailblazer in Healthy Eating
Epigamia, under the stewardship of its founders, emerged as a favorite among health-conscious young consumers. Rohan Mirchandani played a pivotal role in redefining snacking by introducing Greek yogurt to the Indian market. What started as a niche idea in 2013 through Drums Food International Pvt. Ltd. grew into a $160 million enterprise, making it the third-largest player in its segment.
The company’s official statement expressed grief over his loss: “It is with deep sorrow that Drums Food International confirms the untimely passing of its beloved founder, Rohan Mirchandani, who suffered a sudden cardiac arrest yesterday.”
Ownership Insights
Mirchandani’s 4.68% share in Epigamia marked him as the largest shareholder among the founding team, although he had not monetized any part of his holdings. Since the company’s last funding round, his share marginally decreased from 4.8% to 4.7%. In comparison, other co-founders’ stakes include Ganesh Krishnamoorthy at 1%, Uday Thakker and Rahul Jain each at 0.4%, and Milap Shah with 0.3%.
About Epigamia: A Brand That Revolutionized Snacking
Epigamia has established itself as a household name in the healthy snacks industry. Its diverse product line includes Greek yogurt, smoothies, almond drinks, milkshakes, and lactose-free options. The brand prides itself on creating preservative-free and plant-based products, catering to the rising demand for nutritious yet convenient snacks. This commitment to quality and innovation has won Epigamia a devoted customer base, especially among young urbanites.
Despite the competitive landscape, Epigamia has carved out a 6% market share in the Indian dairy and snacks industry. Its key competitors include:
Country Delight: Leading the market with a 31% share.
Akshayakalpa: Holding 20% of the market.
Milky Kool, Sid’s Farm, and Native Milk: Each commanding 13% market share.
Challenges and Milestones
Epigamia’s financial journey has been a mix of growth and challenges. The company’s net loss widened to ₹67 crore during the fiscal year 2022-23, compared to a ₹59.5 crore loss in the previous year. However, its funding success speaks volumes about investor confidence in its potential. To date, the brand has raised $81.2 million through 17 funding rounds, with the largest round bringing in $25.7 million.
The Man Behind the Brand
Rohan Mirchandani’s entrepreneurial vision and relentless drive brought Greek yogurt into the limelight in India. His innovative approach to branding and product development transformed what was once considered a niche product into a staple for health-conscious individuals.
The untimely demise of Rohan Mirchandani leaves a void in the health food sector and among those who admired his work ethic and ingenuity. His journey—from founding Drums Food International to building a globally recognized brand—serves as an inspiration to aspiring entrepreneurs.
Wrapping Up
Rohan Mirchandani’s life and work epitomized the power of vision and dedication. Through Epigamia, he championed a healthier lifestyle and created a legacy that will continue to inspire. His passing is a profound loss to both his company and the broader entrepreneurial community.
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